.png){kind=logo}
LONDON BASED, WORLD CLASS
Social First Video Production
Trendy Grandad is a London based social first video production company. Our organic social media video production ads aren't for the faint hearted. We're here to disrupt the norm and make sure your social media video content truly stands out against your competition. Our team hold a decade of experience using cameras, audio, editing & lighting equipment to create social media video thats convert & drives results for social media advertising campaigns. If you're looking for organic or paid social media videos, you're in the right place. Contact us below.
CHAT WITH USBut first, what is social first video production?
You only have 8 seconds to grab someone’s attention on social media, so making sure your digital content, strategy & marketing starts off with a BANG is crucial. Lucky for you, creating BANGING social media content is what we do. So, If you're on the market for an all-in social media video or animation, it's wise to consider (Ahem) a video production company that has years of advertising experience, creativity and expertise in crafting captivating videos that are actually going to support your brand's social media marketing goals.
Our process for social media video production
Conceptualisation, Prep and Strategy
We kick things off with brainstorming sessions to brew up some cool visual ideas, take note of the latest trends and ideate around your target audience. Once we've outlined our target audience, gathered our scripts and storyboards and booked in any actors and locations, we grab our gear, gather our talented team, and get ready to roll.
Lights, Camera, Shoot
It's showtime. We hit the ground running, capturing every scene with storytelling finesse. Our crew keeps a close eye on lighting, sound, and every detail that makes your video stand out from the rest.
Post-Production Magic
Back in the studio, where the real editing magic happens. We edit your footage with music, graphics, animation, branding and dazzling effects. Plus, we make sure your content is edited & optimised for the chosen social platforms. After all, engagement is the most important element of any social media video production.
Launch, Results and Promotion
We hit that publish button and watch the engagement on your social media video ad soar & go viral! We're glued to the analytics, promotion and marketing, keeping an eagle eye on views, likes, shares, comments and return on investment. We have over a decade of experience tracking advertising results on Youtube, Instagram, Facebook, TikTok, Google & Linkedin and we use this data to guide us to increase your next videos engagement, make the visuals even more epic & give you an even better campaign!
Want to learn more about how much video production costs? Read our latest article here
Why should you trust Trendy Grandad with your social media video production?
We’re usually pretty modest, but since you asked… Our team has been in the digital video production business for over a decade, partnering with brands across all creative areas. So, we know exactly what it takes to craft a one-of-a-kind video (and trust us, it’s not easy). But it's not just our experience that sets us apart— we genuinely love making online content that’s impossible to ignore. We also get a bit nerdy about targeting ads to the right audience, ensuring you get a great return on investment.
What's included in our professional social media video production services?
Professional social media video production services typically include various components designed to create high-quality, creative, and engaging advertising videos tailored for social media platforms. While specific offerings may vary among service providers, common elements usually include the following:
- Concept development, campaign ideation, creative scriptwriting, strategy, looking at the latest digital trends and your target audience
- Storyboarding, storytelling, pre-production & video branding planning
- High-quality filming and production of your visuals
- Video editing, audio enhancement, and colour grading
- Integration of graphics, visuals, animation and your branding
- Optimisation for social media, digital platforms & influencers
- Customisation for each platform
- Delivery & sharing in multiple online & offline formats for the correct platform.
- Feedback and revisions based on client input
- Social Media Marketing, sharing, promotion and tracking your audience engagement!
Ever thought a video production subscription?
At Trendy Grandad we offer social media video production subscriptions, or more traditionally known as retainers. This is normally because a client needs video production services on a regular basis due to demands from social media or their marketing platforms.
Our monthly process consists of 3 steps;
Creative Strategy
Without a strategy, your social media marketing efforts are pretty pointless. Most ecommerce brands have a marketing strategy but never put much thought into their video strategy. If you haven't already, you need to map out your brands mission, vision & purpose. Alongside this you need to know your customer, what their social circles are and what their financial circumstance is. You also need to map our your customer personas. Only when all of this is complete you can create video ad ideas based off this strategy. You then need to plan out a roadmap of your video creative, ensuring you have video ads for each stage of the funnel. Make sure you stick to these.
Production
From high production to user generated content and animation, all the creative tools should be at your disposal and part of your strategy. The second stage is production, in which Trendy Grandad covers by an amazing in house production team.
Testing, optimising & iterating
The last stage of our monthly subscription process is to test the creative, optimise it and iterate it based on what the ad platforms are telling us. For example, if your ad has a low click through rate then you need to include more call to actions. We will adjust your ad creative monthly.
Social Media Video Production FAQ's
We've tried to cover the basics here, but if we've missed anything, you might find what you're looking for below. Honestly though, we'd love it if you just hit us up through the contact button. We're all ears and ready for a friendly chat.
How much does paid video ads cost?
Our paid video ad projects start at £5000, and the price will depend on the brief and scope that has been agreed with our client.What aspect do you edit social media video ads? We have the capability to edit videos in all aspects, but the most common is 5x4 or 9x16.
Do I need a paid ads strategy for my social media video ads?
Yes, having a paid ads strategy for your social media video content is often essential for achieving specific goals, such as reaching a targeted audience, increasing brand visibility, and driving conversions, but if not we can help you with your promotion! We'd also ask you to consider things like retargeting ads that can help with your overall success.
I already have content, can this be repurposed in editing?
Yes! If you already have content or an ongoing campaign for it, we can repurpose your existing content, graphics, assets or incorporate it into new projects. On all of our productions we will make sure we are editing your video content for the right platform to make sure your paid social media gets the best results as possible & maybe even go viral!
Does trendy grandad do the full production?
You bet we do. From concept to scheduling, we're on it & have been over a decade for a variety of brands.
How much creative input does Trendy Grandad have?
We can have as much creative input or as little as you wish. We will say though, we're pretty good at coming up with ideas.
How long does it take?
Your paid social media video ads will take between 4-6 weeks on average before we're ready to hit the live button. Generally, longer form video content for Youtube take longer to produce & edit that shorter instagram, TikTok or Facebook videos.
How often do I need to refresh my social media video ads content?
Depending on your brand, seasonality, new product launches and how many different target audiences you have, it could be a frequent or infrequent marketing activity for your business. However, in general, it's a good practice to refresh your social media video content regularly to prevent ad fatigue and keep your audience nice and engaged. This could be anywhere from every few weeks to a few months, depending on your specific strategy and the performance of your ads.
Frequently asked questions
How can I track return on investment if I invest in video production?
We hold many years experience adopting various methods of tracking metrics to help give our clients ROI figures whilst delivering the message through our films. Examples of how we do this lie in the form of trackable links, emails, interactive video and pairing creative with various forms of paid campaigns. We pride ourselves on being data driven.
What are the stages of video production?
Video production involves several stages, each crucial to creating a compelling and effective visual story. The production process typically consists of three main stages: pre-production, production, and post-production.
Our clients at Trendy Grandad going through a comprehensive signing off process through every stage of the production & all stages are produced by us in-house.
How long does video production take?
When the time comes we have over a decade of experience moving quickly producing premium video ads however it doesn't always have to be fast moving.
Allowing a project to breathe & to gain valuable feedback can massively improve a productions quality, if the time allows.