Ask Google a question today and there's a fair chance the answer arrives before the links do, written by AI, with a short row of sources beside it. More often than you'd expect, one of those sources is a YouTube video.
Most brands that go looking for a YouTube advertising agency have already decided the answer is ads. Sometimes it is. But it's easy to buy six months of pre-roll, watch the view counter climb, and then struggle to tell your boss what any of it did.
New Jersey was in the film business before anyone had heard of Hollywood. In 1893, Thomas Edison's team in West Orange started making films in the Black Maria, which the National Park Service calls the first building built for recording motion pictures.
Ford spent six years restoring Michigan Central, the Detroit train station that had stood empty since 1988, and reopened it in June 2024 with a concert streamed on Peacock. Putting on a show is nothing new for Michigan's car industry.
In the early 1930s, Cincinnati's Procter & Gamble started paying for daytime radio serials like Ma Perkins, and by 1944 it was the biggest buyer of airtime on American radio. So Ohio has a decent claim to inventing branded entertainment.
Pennsylvania is two busy video markets with a lot of state in between. In the 2025-26 round, a record 59 productions won Pennsylvania film tax credits, including Mayor of Kingstown and HBO's Task.
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