insights

It’s 2025, and let’s be honest, video has firmly taken the crown as the most powerful content on social media. Whether you’re flicking through TikTok, catching Reels on Instagram, or watching Shorts on YouTube, it’s clear that video dominates what people watch and engage with online.

So what do video production companies actually offer? Here’s a breakdown of the services you can expect, and how they help turn an idea into something that looks and feels great on screen.

Avoid the 8 biggest YouTube mistakes brands make, from bad SEO to boring thumbnails. Here's how to fix them and create videos your audience loves.

Quick wins or long-term growth? Here's our advice on how to balance paid ads and organic reach effectively.

Planning to film in NYC? Don’t hit record without a permit - it’s essential, legal, and could save your shoot from shutdowns, fines, or unwanted drama