8 key benefits of adding product videos to your shopify store - 2024!

Date
January 30, 2024
READ TIME
5 Mins

Start your career as color grading editor

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  1. Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
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  3. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  4. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti

Choosing the right color software

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Choosing the best computer monitor

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  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse
Creating your viewing environment

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Conclusion

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But first, what is a product video?

A product video is like the Hollywood trailer for a product. It's a short and snappy video that showcases all the awesome features, benefits, and reasons why you absolutely need to get your hands on whatever they're selling. Think of it as the cool storyteller of the product world, using visuals, music, and a sprinkle of enthusiasm to make you go, "Yep, take my money!"

Here is an example of a product video we created for Mauvais clothing:

So, is is worth adding products to your Shopify store?

In short, yes. But let us convince you. Adding videos to your Shopify store is like turning your online shop into a blockbuster movie. (Maybe a slight exaggeration) Why settle for a plain ol' product page when you can have a dynamic, eye-catching video stealing the show?

Customers consume content in so many different ways nowadays and watching videos is an increasing trend! So, instead of your customers staring at static images, they get to watch a mini-movie about your awesome products. Who wouldn't prefer that? You've got to understand that people don't have much time & they are lazy (no shame, we all are) – videos make it easier for them to understand what you're selling without reading a novel.

So, in the grand scheme of things, is it worth it? Totally! It's like adding special effects to your online shop – more engaging, more memorable, and more likely to make your customers feel like they just stepped into your high street store!

So, what are the benefits of adding video to your shopify store?

  • Shopify Glam: Transform your plain ol' Shopify store into a visual extravaganza by adding videos. It's like giving your customers front-row seats to the coolest show in town – your products in action, who doesn't want that? All thanks to some creative video production!

  • Lazy-Friendly Shopify Shopping: Let's be real, we're all a bit lazy. With Shopify videos, customers can effortlessly understand your products without breaking a sweat. No need to read a novel when you can watch the highlight reel!

  • Memorable AF on Shopify: People remember movies, not still shots. A killer video, thanks to expert video production, creates a lasting impression. Your Shopify store goes from "Oh, that one place" to "Oh, the Shopify store with the awesome videos!"

  • Shopify Storytime, Anyone?: Videos let you tell a story, especially when tailored for your Shopify store. Showcase the journey of your product, how it's made, or just let your brand personality shine. It's like bringing your brand to life – and who doesn't love a good story

  • Boosts Shopify Conversion: It's not just about looking cool; it's about the cha-ching on Shopify! Shopify stores with videos, crafted through savvy video production, are more likely to convert visitors into customers. It's the secret sauce for turning window shoppers into happy buyers on your Shopify platform


Our process for creating product videos for ecommerce brands

1. Planning: This phase involves defining the goals of the video, identifying the target audience, and outlining the key messages and features to be highlighted.

2. Scripting: A script is developed to outline the content and structure of the video. This includes the narration, dialogue, and any on-screen text or graphics.

3. Pre-production: This stage involves tasks such as casting if there are actors, selecting locations, organising props, and planning the shoot logistics.

4. Production: The actual filming of the video takes place during this phase. This may involve shooting the product in different settings, capturing demonstrations, and recording any necessary voiceovers.

5. Editing: The raw footage is edited to create a polished and cohesive final product. This includes adding music, graphics, and any special effects, as well as trimming and arranging the video clips.

6.Post-production: After the initial edit, additional steps such as colour correction, sound mixing, and finalising the video for distribution are carried out.

Why should you use Trendy Grandad, the ecommerce video specialists, to help you?

Well, we've just told you! Our video production company are ecommerce specialists, in short that means that really good at product videos and working with ecom brands. We hold a decade of experience doing it and our knowledge spans across working with many global brands. If you're looking for this type of help, we would love to speak to you. Contact us here

Start your career as color grading editor

Id sit donec fermentum quis facilisis sagittis velit pulvinar sollicitudinat dolor aliquam risus ultricies cras tortor est lacus vitae scelerisque ac aliquam rutrum mattis mauris commodo invitaeleo odio amet mi pulvinar in sagittis quis auctor vestibulum quisque tristique sagittis non ullamcorper donec.

  1. Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  2. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
  3. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  4. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti

Choosing the right color software

Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis dolor sit amet consectur.

At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.

Choosing the best computer monitor

At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. Porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.

  • Neque sodales ut etiam sit amet nisl purus non tellus orci ac
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse
  • Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse
Creating your viewing environment

Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque. Velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus. amet est placerat in egestas erat imperdiet sed euismod nisi.

Varius duis at consectetur lorem donec massa sapien faucibus etivamus arcu felis bibendum ut tristique et egestas quis ccumsan sit amet nulla facilisi morbi orci a scelerisque purus
Conclusion

Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec

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