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Who doesn’t want their YouTube video to go viral? It’s every brand and marketer’s dream. When your content spreads across screens worldwide and everyone’s talking about you, it’s a big moment. While luck can play a part, don’t be fooled into thinking it’s all about chance. With the right strategy, a bit of creativity, and plenty of hard work, you can stack the odds in your favour. From creating content that keeps viewers engaged to mastering SEO and designing thumbnails that get clicks, there’s a lot you can do to give your video the best shot at going viral.
A viral video is a piece of content that rapidly gains traction, accumulating views and engagement at an exponential rate. These videos spread across social media, forums, and news sites due to their entertaining, informative, or highly relatable nature. Viral videos share common traits, including:
Understanding what makes a video go viral is the first step to crafting content that resonates and spreads. This is where strategy comes into play – knowing your brand, audience, and the platform you're working on. With the right equipment, filming, and editing approach, creating viral content becomes an achievable opportunity for businesses, large and small.
One of the first things to remember when embarking on your YouTube journey is that high-quality content is essential. YouTube’s algorithm rewards videos with high watch times, which means that your video should be engaging enough to keep viewers watching all the way through. Factors to consider when creating content include:
YouTube Shorts, the platform’s new feature for short-form videos (up to 60 seconds), have proven to be a game-changer for creators looking to capture attention quickly. These bite-sized clips are perfect for mobile users and often achieve high engagement. Experimenting with Shorts allows you to:
It’s important to keep the editing sharp and impactful, ensuring that the content is quick and engaging from start to finish.
Your thumbnail and title are the first things potential viewers will see, so make sure they’re compelling enough to encourage a click. A good thumbnail is almost like a mini storyboard that gives viewers a glimpse of what to expect. Best practices for thumbnails and titles include:
Together, these elements create an irresistible invitation to click and watch, driving the initial traffic to your video content.
While thumbnails and titles grab attention, video descriptions help your video show up in search results. Here’s how to optimise your descriptions:
An optimised description makes your video more discoverable and gives your audience more context.
The first 10 seconds of a video are crucial. If viewers don’t get hooked right away, they’re likely to click away. A strong hook can be the difference between a bounce and a viewer who sticks around for the entire video. To keep them watching, consider:
A well-executed hook can significantly boost the likelihood that your viewers will stay and engage with the rest of the video.
Trendy Grandad have over a decade of video production experience. Working with brands such as National Geographic, Zone 3 & Proviz Trendy Grandad have built a trustworthy and professional reputation for being a world leading London based video production company. Looking for show stopping video ? Lets chat!
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Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis dolor sit amet consectur.
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The more frequently you upload, the more likely you are to stay in your audience’s mind. Consistency helps build momentum, whether it’s through weekly uploads, regular Shorts, or a series of videos. Planning a content creation schedule helps keep your workflow on track, and allows you to produce quality content consistently.
Once your video is live, don’t just let it sit on YouTube. Share it across your social media platforms like Instagram, TikTok, Facebook, or even LinkedIn (if relevant). This helps drive external traffic to your video and can help it gain traction faster. Cross-promotion is key to getting your video in front of a wider audience.
Use social media posts, Stories, or Reels to showcase highlights from the video, enticing followers to click through to your YouTube channel.
YouTube rewards videos that generate high engagement. To boost interactions, try these strategies:
Fostering a community around your brand and content can help you build lasting relationships with viewers and boost your video’s chances of going viral.
The most successful YouTube creators understand their audience. Whether you’re creating educational content about video editing, or offering fun behind-the-scenes glimpses of your video production process, knowing your audience’s preferences is crucial.
Going viral on YouTube is one thing, but turning that moment into a sustainable business opportunity is another. Once you've captured the attention of viewers, leverage it to grow your brand and audience. Here’s how:
By combining these strategies with a strong video production process, from planning your script to post-production editing, you can ensure that your content resonates with your audience and brings your brand more opportunities for growth.