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How Video Can Improve Your Shopify Sales Funnel & Conversion Rate
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Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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In the past 7 years or so, video content has emerged as one of the most effective tools for ecommerce businesses. Websites have become more advanced, are able to incorporate more rich media, and video has become much more widely used. From helping to capture audience attention to simplifying complex concepts, videos can communicate more effectively than text or images alone.
For Shopify merchants, incorporating video into your sales funnel can significantly enhance engagement, drive more traffic, and improve your conversion rate.
Here are a few stats to drive home the importance of video in ecommerce: when researching and making purchase decisions, almost 90% of Gen Z prefer videos that show a product being demonstrated. According to Hubspot’s State of Commerce report for 2025, more than half of marketers use some sort of product-related videos to drive awareness and sales. And finally, Statista forecasts that by 2028, video consumed on connected TV, mobile devices and computers will reach a viewing time of over 3 hours and 30 minutes a day.
Understanding the Shopify Sales Funnel
To harness the power of video, it’s essential to understand the typical sales journey. This consists of four key phases:
- Awareness phase: Attracting new potential customers and introducing them to your brand.
- Consideration phase: Providing information that helps educate prospects so they understand your products or services.
- Action phase: Encouraging customers to take the next step, typically buying your product or signing up to your newsletter.
- Retention phase: Building loyalty and encouraging repeat purchases.
Video content can help improve the customer journey at each of these phases, nudging site visitors towards making a purchase.
Stokely Howard is the founder of Trendy Grandad, a world-leading social-first and YouTube video production agency trusted by global brands across the UK, UAE, and USA. With a career built on helping companies like QuickBooks, National Geographic, Barclaycard and Las Iguanas grow through strategy-led social-first content, Stokely has become a recognised authority in YouTube growth, social media storytelling, and performance-driven video production.
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Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our video agency and, we've now been doing it fro well over a decade.
If you're looking for a non-corporate, non-traditional video agency that likes to make noise & create impact, we're your people. Contact us.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
CONTACT US!
If you're looking for a Youtube & Social First Video production company that oozes creativity and will help grow your online following, we're the team for you.
Email: Hello@trendygrandad.com
Call London: 020 3151 4948
Visit our offices : London | New York | Seattle | Dubai | Manchester
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