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Top 15 highly converting performance creative ideas for e-commerce brands
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Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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If you've found your way to this blog post, chances are you're experiencing that all-too-familiar creative block, especially when it comes to generating fresh ideas for your e-commerce videos. The good new’s? You’re in the right place.
Capturing the attention of potential customers is more challenging than ever, and there is now more video content out there than ever before, so brands need to make sure they’re on top form when it comes to visual storytelling.
To help you break through that dreaded creative block, we've curated a list of innovative e-commerce video ideas (with Examples!!) that will reignite your creativity and inject new vitality into your marketing efforts in no time. So, let's dive in.
1. Product Showcases:
Let's start strong with a classic, visually stunning product showcase videos. Highlight the features, benefits, and unique selling points of your offerings.
2. Customer Testimonials:
Nothing beats authentic customer testimonials. Film real people sharing their positive experiences with your products or services, building trust and credibility.
Creative Example - Snug
3. How-to Guides:
Produce informative how-to videos demonstrating how customers can use your products to solve their problems or achieve their goals.
4. Behind-the-Scenes Footage:
Satisfy your viewer’s nosiness by giving them a glimpse behind the curtain with behind-the-scenes videos showcasing your brand's story, values, and production processes.
Creative Example - The White Company
5. Unboxing Videos:
Get that excitement going with unboxing videos. Showcase the unpacking and first impressions of your products. Bonus points for adding some ASMR!
6. Product Comparisons:
Got multiple products? Create side-by-side comparison videos highlighting the differences between your products, breaking down the differences and helping customers make informed decisions.
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7. Influencer Collaborations:
Team up with influencers or content creators in your niche and get them to create engaging sponsored videos that reach their dedicated audiences. Content made for you—win-win!
Creative Example - Refy
8. Animated Explainers:
Complex product? No problem. Simplify with animated explainer videos. Make it fun and eye-catching while highlighting key features and benefits.
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9. Storytelling Advertisements:
Got a bit more time on your hands? Craft compelling narrative-driven content that resonate emotionally with viewers, leaving a lasting impression and driving brand affinity. You don’t need to blow all your budget on this, just make sure it resonates.
We loved the Charlie's Bar, Enniskillen 2023 Christmas advert, a true example that a good story doesn't have to break the bank.
Stokely Howard is the founder of Trendy Grandad, a world-leading social-first and YouTube video production agency trusted by global brands across the UK, UAE, and USA. With a career built on helping companies like QuickBooks, National Geographic, Barclaycard and Las Iguanas grow through strategy-led social-first content, Stokely has become a recognised authority in YouTube growth, social media storytelling, and performance-driven video production.
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Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our video agency and, we've now been doing it fro well over a decade.
If you're looking for a non-corporate, non-traditional video agency that likes to make noise & create impact, we're your people. Contact us.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
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If you're looking for a Youtube & Social First Video production company that oozes creativity and will help grow your online following, we're the team for you.
Email: Hello@trendygrandad.com
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