Top 15 highly converting performance creative ideas for e-commerce brands

If you've found your way to this blog post, chances are you're experiencing that all-too-familiar creative block, especially when it comes to generating fresh ideas for your e-commerce videos. The good new’s? You’re in the right place.

Capturing the attention of potential customers is more challenging than ever, and there is now more video content out there than ever before, so brands need to make sure they’re on top form when it comes to visual storytelling.

To help you break through that dreaded creative block, we've curated a list of innovative e-commerce video ideas (with Examples!!) that will reignite your creativity and inject new vitality into your marketing efforts in no time. So, let's dive in.

1. Product Showcases:

Let's start strong with a classic, visually stunning product showcase videos. Highlight the features, benefits, and unique selling points of your offerings.

2. Customer Testimonials:

Nothing beats authentic customer testimonials. Film real people sharing their positive experiences with your products or services, building trust and credibility.

Creative Example - Snug

3. How-to Guides:

Produce informative how-to videos demonstrating how customers can use your products to solve their problems or achieve their goals.

4. Behind-the-Scenes Footage:

Satisfy your viewer’s nosiness by giving them a glimpse behind the curtain with behind-the-scenes videos showcasing your brand's story, values, and production processes.

Creative Example - The White Company

5. Unboxing Videos:

Get that excitement going with unboxing videos. Showcase the unpacking and first impressions of your products. Bonus points for adding some ASMR!

6. Product Comparisons:

Got multiple products? Create side-by-side comparison videos highlighting the differences between your products, breaking down the differences and helping customers make informed decisions.

7. Influencer Collaborations:

Team up with influencers or content creators in your niche and get them to create engaging sponsored videos that reach their dedicated audiences. Content made for you—win-win!

Creative Example - Refy

8. Animated Explainers:

Complex product? No problem. Simplify with animated explainer videos. Make it fun and eye-catching while highlighting key features and benefits.

9. Storytelling Advertisements:

Got a bit more time on your hands? Craft compelling narrative-driven content that resonate emotionally with viewers, leaving a lasting impression and driving brand affinity. You don’t need to blow all your budget on this, just make sure it resonates.

We loved the Charlie's Bar, Enniskillen 2023 Christmas advert, a true example that a good story doesn't have to break the bank.

10. Live Q&A Sessions:

Engage directly with your audience through live Q&A sessions. Address their queries in real-time and build trust and transparency.

11. Customer Case Studies:

It’s a tale as old as time, but real-life success stories of satisfied customers will win your more customers, and inspire them to follow suit. Utilise User generated content here for extra authenticity!

12. Interactive Polls and Surveys:

Integrate interactive elements into your videos, such as polls and surveys, to encourage viewer participation and gather valuable feedback.

13. Tutorial Series:

Develop a series of educational tutorials or DIY guides related to your products or industry, positioning your brand as a trusted source of knowledge and inspiration!

14. Seasonal Campaigns:

Create themed video campaigns tailored to seasonal events or holidays, preparation is key here to avoid the last minute rush!

Creative Example - Chilly's

15. Exclusive Offers and Discounts:

Everyone loves a discount, reward viewers with exclusive offers or discounts presented at the end of your videos, incentivising them to take immediate action and make a purchase.

Hopefully we’ve burst through that creativity wall and let the ideas come flooding in. Remember, not all ecommerce video content has to be of a blockbuster movie production value, just as long as things are on brand, and double tap worthy, you’re all good to go. So, unleash your creativity, stay authentic, and watch your e-commerce video content thrive! Not feeling as confident or simply want to hear what we've got to say? Give us a holla at hello@trendygrandad.com.