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What Does a Social Media Video Production Company Actually Do?
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Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Ah, social media. Once a place to post blurry photos of your pets and stalk old classmates, now a full-blown marketing powerhouse. Everyone, from small start-ups to massive corporations, is racing to churn out video content faster than you can say “algorithm.”
But behind every slick TikTok, attention-grabbing ad, and scroll-stopping Reel is a team of unsung heroes: the social media video production agency. What do they actually do? Sit in trendy studios, drink over-priced coffee, and spend half the day choosing background music?
Sort of. But also, a lot more.
1. They Take Your Ideas and Build a Strategy That Actually Works
You’ve probably been in one of these meetings:
“We need a video, but not just a video. Something punchy. With branding. Something emotional but also funny. Something that tells a story… but sells the product. Oh, and can it go live next week?”
That’s where your video agency comes in. You send over your vision board and favourite, and they come back with an actual content strategy. They clarify your target audience, align with your goals, and build out a creative direction that isn’t just smoke and mirrors, but rooted in what actually works across social media platforms.
2. They Know What Works (and What Gets Ignored)
Posting to Instagram is easy. Creating a video that actually stops viewers mid-scroll? Less so. These agencies study platforms like TikTok, Instagram, LinkedIn, and YouTube the way some people watch Love Island, religiously and with way too much emotional investment.
They know which visuals capture attention in under 3 seconds. They’ll time a trending sound with text-on-screen to perfection. And they’ll be able to tell you if your bright idea for a lip-sync video is hilarious, or horrifically off-brand.
Basically, they do the thinking bit behind your video marketing so you don’t have to rely on guesswork.
Stokely Howard is the founder of Trendy Grandad, a world-leading social-first and YouTube video production agency trusted by global brands across the UK, UAE, and USA. With a career built on helping companies like QuickBooks, National Geographic, Barclaycard and Las Iguanas grow through strategy-led social-first content, Stokely has become a recognised authority in YouTube growth, social media storytelling, and performance-driven video production.
Trusted by
Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our video agency and, we've now been doing it fro well over a decade.
If you're looking for a non-corporate, non-traditional video agency that likes to make noise & create impact, we're your people. Contact us.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
CONTACT US!
If you're looking for a Youtube & Social First Video production company that oozes creativity and will help grow your online following, we're the team for you.
Email: Hello@trendygrandad.com
Call London: 020 3151 4948
Visit our offices : London | New York | Seattle | Dubai | Manchester
Visit our officeS 🇬🇧🇺🇸🇦🇪
