insights

Between the brainstorming, scripting, thumbnail planning and keeping your boss happy with “something polished but authentic,” there’s one very real logistical hurdle you’ll need to figure out early on; “Where exactly are we filming this?:

Avoid the 8 biggest YouTube mistakes brands make, from bad SEO to boring thumbnails. Here's how to fix them and create videos your audience loves.

Quick wins or long-term growth? Here's our advice on how to balance paid ads and organic reach effectively.

Planning to film in NYC? Don’t hit record without a permit - it’s essential, legal, and could save your shoot from shutdowns, fines, or unwanted drama

You've got the logo, a catchy tagline, and perhaps even a mascot. But, if you’re yet to develop a YouTube strategy, why haven’t you?!