insights

Ten video teams made this shortlist, and the one at the top might surprise you.

There's a real difference between a company that just shows up with a camera and one that understands strategy, storytelling, and how a video needs to perform once it's out in the world.

Strategy is what separates a video that looks nice from a video that actually moves the needle.

Some are brilliant at cinematic brand films but slow as molasses on revisions and turnaround times.

That's why our top pick works a little differently to the rest of this list, and we'll explain why below.

Growing a channel takes more than uploading videos and hoping the algorithm notices.