On Amazon, where shoppers can’t pick up a product and inspect it, video fills that gap, giving them the confidence to hit 'buy now'.
When you're planning video content for your business, it’s easy to think you should just hire a local videographer. After all, it seems like the most convenient option, right?
From automation to cutting-edge graphics, AI tools are starting to handle some of the heavy lifting in video production. But does that mean humans are out of the picture?
In the past 7 years or so, video content has emerged as one of the most effective tools for ecommerce businesses. Websites have become more advanced, are able to incorporate more rich media, and video has become much more widely used.
Whether you're looking for brand awareness, lead generation, or customer retention, your production company can significantly impact your business’s success. Getting it wrong can unfortunately lead to headaches that no one has time for.
Unlike traditional video production companies, they focus on creating content that aligns with social media trends, engagement strategies, and platform-specific requirements to maximise reach and interaction.
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