The Monthly Retainer

Working on an ongoing monthly retainer means we own the engine, not just the output. Charatan doesn't have to brief in shoot by shoot, manage freelancers, or stitch together a content plan from scratch each month. They set the brand priorities. We run everything else.

Every month includes:

• Creative strategy and content ideation
• Concept and format development
• Full pre-production
• On-location filming and photography
• Post-production and grading
• Delivery to spec for each social platform

It's the difference between hiring a video crew and hiring a content engine. Charatan hired the engine.

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What We delivered & Results

On an ongoing monthly retainer, Trendy Grandad delivers Charatan Cigars a complete social-first content engine:

• 10 social-first Shorts per month
• 30 still images per month
• End-to-end ideation, concepting, production and delivery

Every asset is produced from scratch - we own the creative strategy, concept development, full production and post. Charatan never has to worry about feeding the channels. We feed them.

A consistent, premium content engine running every month - building Charatan's social presence with a steady drumbeat of Shorts and stills that match the heritage of the brand. Performance data will be added here as the retainer matures.

The Brief

Charatan Cigars came to us looking for a social-first content partner who could deliver consistently - not campaign by campaign, but month after month. The goal was straightforward: elevate the brand on social and grow their channels with premium video and imagery that matches the quality of the product itself.

That meant building a content engine, not running a one-off shoot. Every month, new ideas. Every month, new output. Every month, a step forward.

The Strategy

For a premium heritage brand like Charatan, social isn't an awareness channel - it's the brand. The audience experiences the cigar through the lens long before they ever experience it in their hand. Which means the content has to carry the same craft, restraint and quality as the product itself.

Our strategy is built around three principles: consistency, craft, and culture. Show up every month without exception. Match the production quality to the heritage of the brand. And tap into the wider lifestyle world that cigars actually live inside - not just the cigar itself.

That's how a heritage brand earns relevance with a new generation of customers without losing what made it heritage in the first place.