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Hunter & Gather
Hunter & Gather appointed Trendy Grandad to launch their new chicken broth product range with a creative campaign built for every channel. We ran the entire production in-house;, casting, creative direction, filming and photography,l delivering 10+ social-first videos and imagery for organic social, paid social, the website and product pages, all in six weeks flat.
The Brief
Hunter & Gather were launching a brand-new product range: chicken broth. They needed a creative campaign to match, and they needed it everywhere. Organic social, paid social, the website, product pages, the lot. The brief was simple to say and hard to do: come up with the creative, then produce it start to finish. Six weeks, no more.
Production Approach
This was a social-first shoot, top to bottom , casting, creative direction, filming, photography, and the edit on both photo and video. We ran every stage ourselves. Before a single frame was shot, the creative direction went into a full playbook, so Hunter & Gather had complete transparency on what they were getting before we cast a single actor. Storyboards, scripting, casting — all locked in early, so nothing was left to chance on set. The result: 10+ social-first videos, delivered for paid and organic media across every channel they needed.
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