Adam Jones

After studying Economics and Finance BSc at De Montfort University, where he graduated with a First Class degree, Adam began his career at a multinational insurance firm. But it didn’t take long to realise corporate life wasn’t the right fit. In his evenings and weekends, he taught himself marketing and quickly developed a passion for using his analytical skills to run paid media campaigns. A coffee catch-up with his childhood friend Stokely turned into the spark that would change everything—the two recognised how their skill sets complemented each other, and Trendy Grandad was born.

Today, Adam oversees finance, operations, and strategy at TG, ensuring the business runs smoothly while supporting the creative team in delivering world-class content. He also lends his eye as the agency’s chief colourist, giving each project a polished finish. Outside of work, you’ll usually find him on the golf course—though he’ll be the first to admit he’s better in the edit suite than on the fairway.