James is one of the most skilled YouTube producers and strategists in the game, bringing an extraordinary mix of creative vision and data-driven expertise. With years of experience growing and managing channels, he knows how to balance storytelling with analytics to deliver real, measurable results. From optimising titles, thumbnails, and retention strategies to mapping out long-term growth plans, James has a rare ability to turn a brand’s YouTube presence into a powerful engine for awareness and engagement. At Trendy Grandad, he works closely with clients to make sure every video isn’t just watched, but remembered - helping them build loyal audiences and channels that thrive.