We're gonna talk about the things video production companies don't advertise on their websites. Not because we're trying to hide anything sinister, but because some truths about how this industry actually works don't fit neatly into marketing copy or make for compelling Instagram posts.
2025 is wrapping up fast, and like most marketers or business owners, you're probably planning on just winging video content again next year.
Video is the foundation of marketing. If 2025 was the year you experimented, in 2026, you're gonna need to go all in.
“New Year, New Me!” they say. New goals, new campaigns, new attempts at being a morning person… For brands, it’s the perfect excuse to check in on your video content.
Short-form video content has taken over, and if you're still debating whether your business needs to be creating videos for social media platforms, then you’ve got a real problem.
We’re fast approaching the end of 2025, and what a year it’s been for YouTube marketing. From fresh algorithm updates to new video ad formats and evolving audience behaviour, this year has completely reshaped how brands think about YouTube as part of their wider marketing strategy.