insights

You have a very powerful content tool sitting in your pocket.With advanced lenses, stabilisation, cinematic modes, and editing apps, it’s no surprise brands lean heavily on phones for content creation. Phone content absolutely belongs in your social media mix, for certain formats, it’s unbeatable.

AI has rapidly embedded itself into everything we do, and the world of video production is no exception. It’s been pushing brands, agencies, and businesses to rethink everything, including how they approach content, storytelling and campaigns.

We're gonna talk about the things video production companies don't advertise on their websites. Not because we're trying to hide anything sinister, but because some truths about how this industry actually works don't fit neatly into marketing copy or make for compelling Instagram posts.

2025 is wrapping up fast, and like most marketers or business owners, you're probably planning on just winging video content again next year. 

Video is the foundation of marketing. If 2025 was the year you experimented, in 2026, you're gonna need to go all in.

“New Year, New Me!” they say. New goals, new campaigns, new attempts at being a morning person… For brands, it’s the perfect excuse to check in on your video content.