Product Video Production

Product Video Production

$ 0.00 USD

Looking to level up your sales conversion or attract new customers to your product? We hold over a decade of experience creating engaging product videos for some of the worlds leading brands.

1-3 weeks
Product Videos
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What is product video production?

Product video production refers to the process of creating videos that showcase and highlight a particular product. These videos are designed to effectively communicate the features, benefits, and value of a product to potential customers. Product videos are a powerful marketing tool as they provide a dynamic and engaging way to present information about a product, making it more appealing to consumers.

How could product video production benefit you?

Product video production can benefit an ecommerce brand in several ways:

  1. Increased Engagement: Videos capture attention more effectively than text or images. Engaging product videos can keep visitors on your site longer, increasing the likelihood of conversion.
  2. Improved Product Understanding: Videos allow you to showcase your product in action, demonstrating its features and benefits more comprehensively than static images or descriptions. This can enhance customers' understanding of the product.
  3. Builds Trust: Seeing a product in action or hearing positive reviews from satisfied customers in video testimonials can build trust. Trust is crucial in ecommerce, as customers often need reassurance before making a purchase.
  4. Reduces Return Rates: When customers have a clear understanding of what to expect from a product, they are less likely to be disappointed upon delivery. This can help reduce return rates and improve customer satisfaction.
  5. Enhanced SEO: Video content can contribute to improved search engine rankings. Including videos on product pages can increase the time visitors spend on your site, signalling to search engines that your content is valuable and relevant.
  6. Social Media Engagement: Product videos are highly shareable on social media platforms. Sharing visually appealing and informative videos can increase brand visibility, attract new customers, and drive traffic to your ecommerce site.
  7. Competitive Advantage: As video becomes more prevalent in ecommerce, brands that invest in high-quality product videos gain a competitive edge. Well-produced videos can set your brand apart and make a lasting impression on potential customers.
  8. Adaptable Content: Product videos can be repurposed for various marketing channels, such as social media, email campaigns, and product listings on third-party platforms. This adaptability maximises the reach and impact of your content.
  9. Mobile Optimisation: With the increasing use of mobile devices for online shopping, short and engaging product videos are well-suited for mobile viewing. This ensures that your content is accessible to a broad audience.
  10. Conversion Boost: Compelling product videos can influence purchasing decisions and contribute to higher conversion rates. Customers who feel more confident about a product after watching a video are more likely to complete the purchase.

In summary, product video production can significantly benefit an ecommerce brand by increasing engagement, improving understanding, building trust, reducing returns, enhancing SEO, driving social media engagement, providing a competitive advantage, offering adaptable content, optimizing for mobile, and ultimately boosting conversions.

How much does it cost?

Product video production varies in cost, but can be from £3,000 to £50,000. It depends on many things such as output, the idea & the production company a brand works with.

Want to learn more about video pricing? Read our 2024 video production pricing guide here

A still from Trendy Grandad's shoot with Renapur

What's Trendy Grandad's process for Product video production?

1. Planning: This phase involves defining the goals of the video, identifying the target audience, and outlining the key messages and features to be highlighted.

2. Scripting: A script is developed to outline the content and structure of the video. This includes the narration, dialogue, and any on-screen text or graphics.

3. Pre-production: This stage involves tasks such as casting if there are actors, selecting locations, organising props, and planning the shoot logistics.

4. Production: The actual filming of the video takes place during this phase. This may involve shooting the product in different settings, capturing demonstrations, and recording any necessary voiceovers.

5. Editing: The raw footage is edited to create a polished and cohesive final product. This includes adding music, graphics, and any special effects, as well as trimming and arranging the video clips.

6.Post-production: After the initial edit, additional steps such as colour correction, sound mixing, and finalising the video for distribution are carried out.

Looking for product video production? Trendy Grandad holds over a decade of experience creating product videos for brands & retailers. Contact us here

Frequently asked questions

Hopefully we've covered everything you possibly would want to know about video production, photography & paid social media. But if we haven't, you might just need to look below in our frequently asked questions that cover from storyboarding to editing to pricing for delivering professional video content.

How much does Video Production Cost?

Video production can cost anywhere from £5000 to £100,000, it has a lot of varying factors.

If you don't know how much you want to spend our best advice is to take some time looking through references or some of our films, this should help us give you a better idea of the budget you need to meet your expectations.

Secondly, if you have a budget, tell us! That way we can work a creative idea into your budget and meet your expectations.

How can I track return on investment if I invest in video production?

We hold many years experience adopting various methods of tracking metrics to help give our clients ROI figures whilst delivering the message through our films. Examples of how we do this lie in the form of trackable links, emails, interactive video and pairing creative with various forms of paid campaigns. We pride ourselves on being data driven.

What are the stages of video production?

Video production involves several stages, each crucial to creating a compelling and effective visual story. The production process typically consists of three main stages: pre-production, production, and post-production.

Our clients at Trendy Grandad going through a comprehensive signing off process through every stage of the production & all stages are produced by us in-house.

How long does video production take?

When the time comes we have over a decade of experience moving quickly producing premium video ads however it doesn't always have to be fast moving.

Allowing a project to breathe & to gain valuable feedback can massively improve a productions quality, if the time allows.