Want to boost your sales conversion or attract new customers to your product? With over a decade of experience crafting engaging product videos for some of the world’s leading brands, we know how to make your product stand out and capture attention.
CHAT WITH USProduct video production refers to the process of creating videos that showcase and highlight a particular product. These videos are designed to effectively communicate the features, benefits, and value of a product to potential customers. Product videos are a powerful marketing tool as they provide a dynamic and engaging way to present information about a product, making it more appealing to consumers.
A good product video needs to do more than just show off your product—it should engage, inform, and drive action. Here are three key ingredients:
Product video production can benefit an e-commerce brand in several ways:
We’re usually pretty modest, but since you asked… Our team has been in the digital video production business for over a decade, partnering with brands across all creative areas. So, we know exactly what it takes to craft a one-of-a-kind video (and trust us, it’s not easy). But it's not just our experience that sets us apart— we genuinely love making online content that’s impossible to ignore. We also get a bit nerdy about targeting ads to the right audience, ensuring you get a great return on investment.
1. Planning: This phase involves defining the goals of the video, identifying the target audience, and outlining the key messages and features to be highlighted.
2. Scripting: A script is developed to outline the content and structure of the video. This includes the narration, dialogue, and any on-screen text or graphics.
3. Pre-production: This stage involves tasks such as casting if there are actors, selecting locations, organising props, and planning the shoot logistics.
4. Production: The actual filming of the video takes place during this phase. This may involve shooting the product in different settings, capturing demonstrations, and recording any necessary voiceovers.
5. Editing: The raw footage is edited to create a polished and cohesive final product. This includes adding music, graphics, and any special effects, as well as trimming and arranging the video clips.
6.Post-production: After the initial edit, additional steps such as colour correction, sound mixing, and finalising the video for distribution are carried out.
Product video production varies in cost, but can be from £3,000 to £50,000. The final cost will depend on many things such as output, the idea & the production company a brand works with.
Want to learn more about video pricing? Read our 2024 video production pricing guide here
Frequently asked questions
We hold many years experience adopting various methods of tracking metrics to help give our clients ROI figures whilst delivering the message through our films. Examples of how we do this lie in the form of trackable links, emails, interactive video and pairing creative with various forms of paid campaigns. We pride ourselves on being data driven.
Video production involves several stages, each crucial to creating a compelling and effective visual story. The production process typically consists of three main stages: pre-production, production, and post-production.
Our clients at Trendy Grandad going through a comprehensive signing off process through every stage of the production & all stages are produced by us in-house.
When the time comes we have over a decade of experience moving quickly producing premium video ads however it doesn't always have to be fast moving.
Allowing a project to breathe & to gain valuable feedback can massively improve a productions quality, if the time allows.