Looking to level up your sales conversion or attract new customers to your product? We hold over a decade of experience creating engaging product videos for some of the worlds leading brands.
Product video production refers to the process of creating videos that showcase and highlight a particular product. These videos are designed to effectively communicate the features, benefits, and value of a product to potential customers. Product videos are a powerful marketing tool as they provide a dynamic and engaging way to present information about a product, making it more appealing to consumers.
Product video production can benefit an ecommerce brand in several ways:
In summary, product video production can significantly benefit an ecommerce brand by increasing engagement, improving understanding, building trust, reducing returns, enhancing SEO, driving social media engagement, providing a competitive advantage, offering adaptable content, optimizing for mobile, and ultimately boosting conversions.
Product video production varies in cost, but can be from £3,000 to £50,000. It depends on many things such as output, the idea & the production company a brand works with.
Want to learn more about video pricing? Read our 2024 video production pricing guide here
1. Planning: This phase involves defining the goals of the video, identifying the target audience, and outlining the key messages and features to be highlighted.
2. Scripting: A script is developed to outline the content and structure of the video. This includes the narration, dialogue, and any on-screen text or graphics.
3. Pre-production: This stage involves tasks such as casting if there are actors, selecting locations, organising props, and planning the shoot logistics.
4. Production: The actual filming of the video takes place during this phase. This may involve shooting the product in different settings, capturing demonstrations, and recording any necessary voiceovers.
5. Editing: The raw footage is edited to create a polished and cohesive final product. This includes adding music, graphics, and any special effects, as well as trimming and arranging the video clips.
6.Post-production: After the initial edit, additional steps such as colour correction, sound mixing, and finalising the video for distribution are carried out.
Looking for product video production? Trendy Grandad holds over a decade of experience creating product videos for brands & retailers. Contact us here