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WORLD CLASS
Product Video Production
Want to boost your sales conversion or attract new customers to your product? With over a decade of experience crafting engaging product videos for some of the world’s leading brands, we know how to make your product stand out and capture attention.
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Let’s talk!
If you're looking for a London based video production company that oozes creativity, we're the crew for you!
Let’s talk!
If you're looking for a London based video production company that oozes creativity, we're the crew for you!
What is product video production?
Product video production refers to the process of creating videos that showcase and highlight a particular product. These videos are designed to effectively communicate the features, benefits, and value of a product to potential customers. Product videos are a powerful marketing tool as they provide a dynamic and engaging way to present information about a product, making it more appealing to consumers.
What makes a good product video?
A good product video needs to do more than just show off your product—it should engage, inform, and drive action. Here are three key ingredients:
- Clear and Focused Messaging: Your video should highlight the product’s key features and benefits without overwhelming the viewer. Keep the message concise and targeted—explain what the product does, who it's for, and why it matters. The focus should always be on solving a problem or making life better for your audience.
- Strong Visual Storytelling: Great product videos don’t just list features—they show how the product fits into real-life scenarios. Use dynamic shots, creative angles, and demonstrations to showcase the product in action. Visual storytelling makes your product relatable and helps potential customers picture themselves using it.
- Engaging and Concise Editing: Attention spans are short, so your video should be punchy and to the point. Use tight editing, smooth transitions, and a pace that keeps viewers engaged without dragging. Every second should feel purposeful, leading to a clear call to action at the end.
Trusted by
Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our agency and our track record to do so, is second to none.
If you're looking for a non-corporate video agency that likes to make noise & create impact, we're your people. Let's chat.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
Trusted by
Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our agency and our track record to do so, is second to none.
If you're looking for a non-corporate video agency that likes to make noise & create impact, we're your people. Let's chat.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
How could product video production benefit you?
Product video production can benefit an e-commerce brand in several ways:
- Increased Engagement: Videos capture attention more effectively than text or images. Engaging product videos can keep visitors on your site longer, increasing the likelihood of conversion.
- Improved Product Understanding: Videos allow you to showcase your product in action, demonstrating its features and benefits more comprehensively than static images or descriptions. This can enhance customers' understanding of the product.
- Builds Trust: Seeing a product in action or hearing positive reviews from satisfied customers in video testimonials can build trust. Trust is crucial in e-commerce, as customers often need reassurance before making a purchase.
- Reduces Return Rates: When customers have a clear understanding of what to expect from a product, they are less likely to be disappointed upon delivery. This can help reduce return rates and improve customer satisfaction.
- Enhanced SEO: Video content can contribute to improved search engine rankings. Including videos on product pages can increase the time visitors spend on your site, signalling to search engines that your content is valuable and relevant.
- Social Media Engagement: Product videos are highly shareable on social media platforms. Sharing visually appealing and informative videos can increase brand visibility, attract new customers, and drive traffic to your e-commerce site.
- Competitive Advantage: As video becomes more prevalent in e-commerce, brands that invest in high-quality product videos gain a competitive edge. Well-produced videos can set your brand apart and make a lasting impression on potential customers.
- Adaptable Content: Product videos can be repurposed for various marketing channels, such as social media, email campaigns, and product listings on third-party platforms. This adaptability maximises the reach and impact of your content.
- Mobile Optimisation: With the increasing use of mobile devices for online shopping, short and engaging product videos are well-suited for mobile viewing. This ensures that your content is accessible to a broad audience.
- Conversion Boost: Compelling product videos can influence purchasing decisions and contribute to higher conversion rates. Customers who feel more confident about a product after watching a video are more likely to complete the purchase.
BORN IN THE HEART OF
LONDON, TRUSTED BY WORLD LEADING BRANDS
For over a decade our agency has produced social-first videos & Youtube videos that deliver growth, make noise & increase revenue for the worlds most ambitious brands.
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OUR VIDEO
PROduction Services
YOUTUBE STRATEGY
We don't just hit record and hope for the best, we build YouTube strategies that drive real results. Whether you're starting from scratch or scaling up, we’ll dive deep into your audience insights, competitors, keywords, formats, budget and channel goals to map out a content plan that actually works. From deciding what types of content to make, when to post, and how to hook your viewers in the first 10 seconds, we help shape your channel into a binge-worthy brand. It's all about getting you a higher subscriber number, more watch time and a bigger digital footprint.
YOUTUBE VIDEO PRODUCTION
From storyboarding to post-production polish, our in-house team brings your YouTube videos to life. We produce engaging, high-retention content tailored to the algorithm, your audience, and your goals. Whether it's educational, entertaining, cinematic, or conversational - we’ve got all the gear, all the crew, and all the know-how. We've worked with global brands and creators, so whether you're filming in London or on-location, you’re in good hands. High-quality visuals, crisp sound, and storytelling editing that sticks - this is YouTube video production made to convert, it's a simple as that!
SHORT FORM
VIDEO EDITING
Short-form is king, and we know how to make scroll-stopping content that hits hard and fast. From YouTube Shorts to TikToks and Instagram Reels, our video editing team knows how to turn moments into momentum. We craft punchy, visual-first edits with fast cuts, bold captions, and catchy hooks to maximise retention. Whether you're after weekly content or campaign-based batches, we’ll help you build a consistent stream of high-performing vertical video designed to grow your audience and drive traffic to your long-form content.
ANIMATION
Need slick intros, animated explainer videos, or motion graphics that elevate your channel’s professionalism? Our animation service & super skilled in-house animators helps bring your videos to life visually, whether it’s 2D logo stings, stylish lower thirds, or full-blown animated explainers. Having solid animations will make or break your social-first content, it can bring it alive and make your videos even more stand out from your competitors. At Trendy Grandad we have built an animations department to produce 2d & 3d integrated animations and stand alone animated videos. Basically, if you're looking for sick animators - we're your animation and editing team!
THUMBNAIL DESIGN
Don’t sleep on your thumbnails - they’re just as important as the video itself and our door to your video. At Trendy Grandad, our thumbnail design service is all about making your content stand out and get clicked on your audiences phone. Our in-house editors work hand-in-hand with our production company team to ensure your thumbnail matches the video’s style, tone, and target audience and creates the curiosity gap. Whether it’s bold text, punchy colours, or that perfect freeze-frame moment, we craft thumbnails that stop the phone scroll and boost your click-through rate. We know what works (and what doesn’t) on YouTube, and we use that insight to bring you designs that are as strategic as they are eye-catching.
YOUTUBE CHANNEL
MANAGEMENT
Youtube is one of those platforms where it needs to be managed full time. From uploads, scheduling, SEO, and A/B testing thumbnails, testing multiple formats, we handle the day-to-day grind so you can focus on content creation. Think of us as your behind-the-scenes YouTube department that's just a phone call away - strategic, creative, and an agency ready to scale with you - we're not just one of those typical production companies, we're a creative extension of your team.
Let’s talk video!
If you're looking for a London based Youtube & Social First Video production company that oozes creativity and will help grow your online following, we're the team for you.
OUR STORY
From humble beginnings and one trendy grandad (yes, there is a real life trendy grandad) best friends and co-founders, directors Stokely and Adam set off with a vision and purpose to help brands make noise on social media and Youtube.
Before we started our video agency, we were Youtube enthusiasts, filmmakers and directors of viral videos and lived and breathe the Youtube platform algorithms. So we decided to build our entire business model around helping brands grow on Youtube with specialist Youtube video production services, Youtube video editing, Youtube strategy & distribution.
It doesn't matter what industry you're in, if you're on Youtube or want to build a Youtube channel, we're the team for you.
Why should you trust Trendy Grandad with your product video production?
We’re usually pretty modest, but since you asked… Our team has been in the digital video production business for over a decade, partnering with brands across all creative areas. So, we know exactly what it takes to craft a one-of-a-kind video (and trust us, it’s not easy). But it's not just our experience that sets us apart— we genuinely love making online content that’s impossible to ignore. We also get a bit nerdy about targeting ads to the right audience, ensuring you get a great return on investment.
What's Trendy Grandad's process for product video production?
1. Planning: This phase involves defining the goals of the video, identifying the target audience, and outlining the key messages and features to be highlighted.
2. Scripting: A script is developed to outline the content and structure of the video. This includes the narration, dialogue, and any on-screen text or graphics.
3. Pre-production: This stage involves tasks such as casting if there are actors, selecting locations, organising props, and planning the shoot logistics.
4. Production: The actual filming of the video takes place during this phase. This may involve shooting the product in different settings, capturing demonstrations, and recording any necessary voiceovers.
5. Editing: The raw footage is edited to create a polished and cohesive final product. This includes adding music, graphics, and any special effects, as well as trimming and arranging the video clips.
6.Post-production: After the initial edit, additional steps such as colour correction, sound mixing, and finalising the video for distribution are carried out.
How much does it cost?
Product video production varies in cost, but can be from £3,000 to £50,000. The final cost will depend on many things such as output, the idea & the production company a brand works with.
Want to learn more about video pricing? Read our 2024 video production pricing guide here
"The Trendy Grandad crew ooze creativity"
Working with TrendyGrandad was not only a joy & pleasure, they delivered the best possible video, creative assets and campaign, to set us up for brilliant conversion over our peak period and the launch of our new product range. They made any changes to creative storytelling possible throughout the creative & digital project & on the days of the shoot, they brought a professional, calm and knowledgeable aura to the table, that ensured everyone continued to work hard and get the best execution. They just ooze creativity and know social media video production like the back of their hand, they also took so much care to understand our values, branding and advertising campaign which made a huge difference to the final output! We are already outperforming any previous creative in terms of ROAS on Meta by 25% and our engagement and trends are rising everyday! Would highly recommend them for your next collaboration or campaign!
Sue Ritzdorf | Chief Marketing Officer | Proviz Sports
Let’s talk!
If you're looking for a video production company that oozes creativity, we're the crew for you! Get in touch!
LOOKING FOR
VIDEO?CHAT WITH US!
London: 020 3151 4948
Manchester: 0161 401 0017
Book a video call with us
Need more information?
Send us a message!
Trendy Grandad Shoreditch HQ
Protein Studios, Shoreditch,
31 New Inn yard, London, UK, EC21 3EY
Manchester:
Trendy Grandad Deansgate HQ
The Colney, 70 Great Ancoats St, Manchester, UK, M4 5BG
New York:
Trendy Grandad Manhattan HQ
The Farm Soho, 1178 Broadway 3rd floor, New York, NY 10001, United States
Frequently asked questions
WHAT DOES A MONTHLY
RETAINER LOOK LIKE?
One of the fastest ways to grow on Youtube is to upload consistently and is crucial to your success. To achieve this you need an 'always on' content generation machine plugged into your brand channel. That's what our monthly retainers look like, a Youtube specialist extension of your team and not just lots of projects. Some say we're next level, but we'll let you decide!Our clients benefit from our specialist creative minds on a regular basis, have proven pre-built systems and have a consistent feed of videos being uploaded out on their socials & Youtube channels. We get that, and that's why whether you're looking for a Youtube documentary, Youtube videos or social-first Youtube shorts, we consider ourselves a video production agency that will never let you down.
WHAT IS TRENDY
GRANDADS PROCESS?
At Trendy Grandad, we’re a YouTube video production company that partners with brands on a monthly retainer to consistently create scroll-stopping content. From concept, pre-production, communication to final cut, our process is built around storytelling that works across social platforms and formats.We handle everything - from script writing and casting to filming and editing - so that your footage isn’t just beautiful, it’s strategic. With a sharp focus on Youtube-first video marketing, we ensure each production hits the mark, drives engagement, and delivers lasting impact on YouTube, social media and beyond. (Did buzz lightyear write this?)
HOW MUCH DOES A
VIDEO PROJECT COST?
Video can cost £500, it can cost £50,000. We are very transparent when it comes to cost & why this question is so difficult to answer is because there are so many factors to video and film production. The reality is, if you're looking to grow on Youtube, the average cost would be anywhere between £5,000 to £20,000 a month and this would need to be invested for a couple of years.If you're a premium brand, you will want a good looking set, high quality talent, vibey footage and a high quality production - this won't be a small amount of money. Our best advice is to find as many references as you can to put in your brief so the production company you choose has an idea of your expectations. Secondly, if you have a budget, share this with us, as it helps us in the ideation stage come up with an idea that fits in with your costs.
WILL TRENDY GRANDAD
FILM ANYWHERE?
Trendy Grandad have physical offices in London, Manchester & New York City. However, we have filmed in the field most corners of the world. We regularly film on location in the UK & America however have filmed for National Geographic in Switzerland and a online commercial in New Zealand - all part of our great video production service.So, yes, we travel and film in the field a lot!
Why do you specialise
IN YOUTUBE?
We create Youtube videos, not just videos. This has been video agencies mantra and vision from the start and the reason why most brands fail in the Youtube space. Because they treat Youtube as their video dumping ground or attack it like they would a meta strategy. Youtube is an entirely new planet and with that, it needs a seperate strategy, budget & approach.Over the years we've become experts in building & growing channels for brands that want to build a community and new revenue stream in the Youtube world.Arguably, we are the now considered one of London & New York's leading Youtube & Social first specialist video production companies. So, if you're looking for a top level London based video production or New York based Youtube video production team - lets chat!
WHAT ARE YOUR VIDEO
PRODUCTION SERVICES?
Trendy Grandad offer full end to end video production services. What do we mean by that?Well, from co-writing your brief to strategy, ideation, casting, location scouting, filming, lighting, editing, animation & Youtube channel management - we pretty much do it all!When it comes to creating a video project that grabs attention, we hold over a two decades worth on expertise - some would say we're next level! (But we'll let you be the judges of that!) Ofcourse we have fun and work with a smile - all part of our end to end video production service!