Choosing the Right Video Style for Your Brand

We'd like to think we don't need to tell you that video content is essential for any brand looking to stand out, engage audiences, and boost conversions. (But in case we do... you know now.)

Whether you're a start-up, scale-up, or established business, choosing the right video style can be the difference between scroll-past or stop-and-watch. From slick animations to branded mini-documentaries, the style you choose should work with your business goals, not just look cool.

As a creative video production company in London, we’ve seen what works, what flops, and everything else in between. So, here’s how to figure out what video format actually suits your brand best, without the marketing fluff.

Why Video Style Actually Matters

Think of video as a handshake, but more expressive, more persuasive, and way more expensive (Just being truthful). The way you script, film, and edit a video shapes how people feel about your brand. And feelings? They drive decisions.

Are you polished and professional, or bold and quirky? Are you trying to educate, entertain, or convert? Your video style should match your brand tone, audience preferences, and marketing purpose, from the initial brief to final post-production.

And it’s not just about vibes. The right style can increase your video marketing ROI, speed up conversions, and boost social sharing. So yeah, it matters.

Video Styles to Consider for Your Brand

1. Corporate Videos

Professional, no-nonsense, and built to last, corporate videos are a classic for a reason. They're ideal for internal communications, onboarding, investor updates, and client explainers.

Best for: Corporate training, B2B services, internal presentations

Why it works: Clear messaging, strong branding, and high production value from trusted video production services. But tread carefully,  just because it’s corporate doesn’t mean it has to be cliché or dull. A good video agency will help you keep things professional without sending anyone to sleep.

2. Product Videos

Let your product do the talking. A well-crafted product video shows features, benefits, and real-life use, minus the waffle.

Best for: eCommerce, tech, lifestyle products

Why it works: Filmed with intent, these videos are about making decisions easier and building trust without over-explaining. And if you bring in influencers? Even better. It adds that “real person” feel that people actually connect with.

3. Explainer Videos (Often Animated)

Short, punchy, and usually animated, explainer videos break down complicated ideas into visual snackable content. They're a video production partner’s go-to when your offering needs demystifying.

Best for: Startups, SaaS, education platforms

Why it works: Animation allows full creative control, while storyboarding ensures clarity from the get-go.

4. Short-Form Social Videos

We’re talking Reels, TikToks, YouTube Shorts, the fast, fun, and unfiltered side of your brand. These videos are all about speed, humour, and storytelling in under 60 seconds.

Best for: Social-first brands, Gen Z/Millennials, brand awareness

Why it works: Optimised for silent viewing, vertical formats, and uncapped creativity. These videos grab attention fast, show off your brand’s personality, and when done right, they work with the algorithm, not against it.

5. Testimonial Videos

Real people, real results. A good testimonial video blends authenticity with a little polish, filmed either on location or in a media studio with a crew who knows how to get natural soundbites.

Best for: Service-based businesses, coaching, healthcare

Why it works: Adds credibility and social proof to your offer, making potential customers trust you more. Perfect for digital marketing funnels, ecommerce product pages, and email flows to boost conversions and increase retention.

6. Podcast Video Production

Podcasts aren’t just for listening anymore. Video-first podcasts build connections and extend content across multiple platforms.

Best for: Thought leadership, interviews, recurring content

Why it works: Captures long-form value in a visually engaging way. Repurpose clips for digital, broadcast, and social media.

7. YouTube-Focused Content

YouTube isn’t dead. In fact, it’s the second-largest search engine. Long-form content like tutorials, founder stories, or brand series can build authority and SEO traction.

Best for: Brands playing the long game

Why it works: Gives your content longevity. YouTube loves consistency, so get your video agency on a retainer and plan out the productions.

8. Company Culture Videos

Let people in. Show your team, values, and office (or remote) life. These videos help potential employees and clients connect with the humans behind your business.

Best for: Employer branding, recruitment, PR

Why it works: Human storytelling. They're light-hearted but strategic, with a little creative direction, they hit hard.

9. Broadcast-Quality Productions

High-end, cinematic, and meant for the big screen. These videos require serious equipment, a large crew, and detailed post-production, often used in TV advertising or high-stakes campaigns.

Best for: TV ads, investor campaigns, awards ceremonies

Why it works: Broadcast-level quality gives your brand that premium edge.

10. Brand Documentaries & Storytelling

This is your chance to slow down and tell stories that matter, founder journeys, customer transformation stories, community initiatives. Done right, these videos are timeless assets.

Best for: Purpose-driven brands, charities, long-form campaigns

Why it works: Storytelling builds emotion and memorability. Great for deep brand-building and values-based marketing.

So… How Do You Choose?

When deciding on the right video style, ask yourself:

• Who is this for? (Audience matters more than you think)
• What action do I want them to take? (Different styles drive different outcomes)
• Where will this live? (Instagram? LinkedIn? Email?)
• How does this fit my brand tone and marketing goals?
• What’s my budget and production timeline?

Sometimes, you might need multiple video styles for different parts of your campaign, and that’s okay! The best projects are often multi-layered.

Why Work with a Video Production Company in London?

There’s no shortage of creativity in the capital. Working with a London-based video agency gives you access to top-tier talent, media studios, cutting-edge gear, and a pool of expert directors, producers, and editors who live and breathe content creation.

And because most video production companies in London are used to working across commercial, corporate, and digital campaigns, they know how to pivot quickly, handle large-scale productions, and work closely with clients to deliver exactly what’s needed.

Whether it’s a polished product shoot, a snappy social edit, or a multi-platform content strategy, your video production partner should bring both creativity and strategy to the table.

Your Brand Deserves the Right Kind of Visibility

Video is one of the most powerful forms of communication. And in a world of endless scrolls and short attention spans, choosing the right format is just as important as nailing the message.

From storyboarding to shoot day, through to editing and post-production polish, the right agency turns ideas into impact.

If you're looking for a video production company in London that offers full-spectrum video production services, expert crew, high-end equipment, and a collaborative, human approach, you’re in the right place.

Let’s make something unforgettable.

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