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Let’s face it—choosing the right performance creative agency for your eCommerce brand can feel a bit like dating. There are plenty of potential partners out there, each with their own strengths and (cough) quirks… and finding "the one" that truly understands you and fits your needs can be a challenge. But when you get it right, you’ll feel on top of the world.
Before you dive into agency options, get crystal clear on what you want to achieve. Are you aiming to boost sales, increase website traffic, or enhance brand engagement? Your goals will guide your choice, so be specific. The clearer you are about your objectives, the easier it will be for you to find an agency that aligns with them.
You don’t necessarily need to find an agency with exact experience in your industry, but having some relevant experience can be quite useful. It’s beneficial to see examples of their work with other clients, as it might reveal similarities and insights that could be applicable to your own brand.
Unsurprisingly, most “creative” performance agencies will boast about their creativity. But here’s the thing: creativity alone doesn’t always cut it, and it can sometimes be more hype than substance. To truly make a difference, creative work needs to be backed up by performance.
A performance creative agency should be a data powerhouse for your eCommerce brand, as well as the creative. They need to excel at using data to guide every decision, from tracking campaign performance in real time to adjusting strategies based on solid metrics. In a world where every click counts, make sure your agency’s approach to data is as sharp as their creative ideas.
Based in London, Trendy Grandad hold over a decade of experience filming, producing & editing social first performance creative videos for some of the worlds largest brands, including National Geographic, Zone3, Renapur & Proviz. Their in-house team of videographers and producers are fully equipped to handle scripting, storyboarding, on-set filming & post production. Looking for social first video production, contact Trendy Grandad here!
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You’ll want an agency that truly meshes with your team and gets your vision. Sure, there will be many agencies that can deliver impressive results, but if you’ve not on the same wave length, even the best strategies and data won’t hit the mark. A good agency should integrate seamlessly into your operations, collaborate effectively, and fully understand your brand’s objectives to drive the best outcomes.
Pricing in the performance creative industry can vary widely, so it’s crucial to understand exactly what you’re getting for your investment. Don’t just focus on the price tag—dig into what’s included in the package and how it aligns with your needs.
Looking for more help with pricing structure? Read our article here
Don’t be shy about asking for references from their past or current clients. Give them a call or drop them a message to get the tea on what it’s like working with the agency. Think of it as a chance to get the inside gossip—find out if the agency is as great as they claim to be or if they’re just good at talking a big game. Remember, any decent agency will be more than happy to let you hear reviews straight from the horses' mouths.
Don’t be shy about asking for references from their past or current clients. Give them a call or drop them a message to get the real scoop on what it’s like working with the agency. Think of it as a chance to get the inside gossip—find out if the agency is as great as they claim to be or if they’re just good at talking a big game. Remember, any decent agency will be more than happy to let you hear reviews straight from the horses' mouths.
Choosing the right performance creative agency is all about understanding what you need, sizing up potential partners, and making sure they tick the boxes for experience, creativity, and collaboration. If you're getting good vibes from us and want to chat or learn more, just drop us a message at [email protected]—we may just be the perfect match you’ve been looking for…