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How to Create a Social-First Video Strategy That Converts
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Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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A quick scroll on any social media platform, and it’s clear that video content runs the show. But simply creating videos isn’t enough - you need a social-first video strategy that is designed to engage, captivate, and convert your audience. Whether you’re a brand, marketer, or content creator, a well-crafted strategy can drive real results. Here’s how to create one that works.
1. Understand Your Audience
A social-first video strategy starts with knowing who you’re speaking to. Ask yourself:
- Who is your target audience?
- What platforms do they use?
- What kind of video content resonates with them?
- What problems can your content solve for them?
Use audience insights, analytics, and social listening tools to gather data and refine your content strategy. Understanding these metrics will help tailor your videos to boost reach and engagement.
2. Choose the Right Platforms
Each social media platform has its own video format, algorithm, and audience behaviour. Your strategy should be tailored accordingly:
- Instagram & TikTok: Short, engaging, and trend-driven videos (Reels, Stories, TikToks) with the potential to go viral.
- YouTube: Longer, value-driven content (tutorials, behind-the-scenes, deep dives) for branding and authority.
- LinkedIn: Professional and thought-leadership content (interviews, industry insights) that supports credibility.
- Facebook: Community-driven and shareable videos that work well for social campaigns.
- Twitter/X: Short clips, teasers, and quick insights to keep conversations going.
3. Hook Viewers in the First Few Seconds
The first 3–5 seconds are crucial in stopping the scroll. To grab attention:
- Open with a bold statement or question
- Use eye-catching visuals
- Keep text overlays concise and compelling
- Start with action instead of slow intros
4. Optimise for Mobile Viewing
Most social media users watch videos on mobile, so your content must be mobile-friendly:
- Use vertical (9:16) or square (1:1) formats for Instagram, TikTok, and Facebook
- Add captions—many users watch without sound
- Keep videos short and punchy
- Ensure high-quality production to maintain credibility
5. Focus on Storytelling, Not Just Promotion
People connect with stories, not just sales pitches. Use narrative-driven content that:
- Showcases real customer experiences or testimonials
- Educates and entertains
- Taps into emotions and relatable moments
- Reinforces branding by maintaining a consistent tone, style, and message
6. Use Strong CTAs to Drive Conversions
A clear call to action (CTA) tells viewers what to do next:
- "Shop now"
- "Sign up for free"
- "Follow for more tips"
- "Comment below with your thoughts"
Make your CTA short, action-oriented, and platform-specific to maximise conversions within your campaign.
Stokely Howard is the founder of Trendy Grandad, a world-leading social-first and YouTube video production agency trusted by global brands across the UK, UAE, and USA. With a career built on helping companies like QuickBooks, National Geographic, Barclaycard and Las Iguanas grow through strategy-led social-first content, Stokely has become a recognised authority in YouTube growth, social media storytelling, and performance-driven video production.
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Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our video agency and, we've now been doing it fro well over a decade.
If you're looking for a non-corporate, non-traditional video agency that likes to make noise & create impact, we're your people. Contact us.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
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If you're looking for a Youtube & Social First Video production company that oozes creativity and will help grow your online following, we're the team for you.
Email: Hello@trendygrandad.com
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