We made £37k for Joel & Sons, here’s how we did it…

The rumours are true: captivating video content does indeed drive sales. Our latest case study is here to prove that the proof really is in the pudding. Read on to discover how we helped Joel & Sons utilise the power of video to drive more sales and revenue for their latest social media ad campaign.

The Challenge

Joel & Sons, a luxury online fabric store, faced many hurdles. One particular challenge was reaching more customers online and selling more fabrics. Their existing videos were outdated and failed to capture the innovative essence of their brand. This disconnect led to low audience engagement and poor conversion rates, which was not good news.

Specific Challenges:

1. Content Thirsty Audience: Audiences are naturally content greedy, meaning Joel & Sons’ content wasn’t standing a chance up against the fast turnover of content in the ecommerce space.
2. Engagement Issues: Existing videos were not engaging enough to hold the audience’s attention, let alone getting them to part with their hard earn’t cash.
3. Low Conversion Rates: Despite substantial marketing spend, their videos were not converting viewers into paying customers.

The Solution

With some intense brainstorming, we planned out a comprehensive, strategic approach to overhaul Joel & Sons' video content. Our goal was to create a powerful and engaging brand narrative along with ad targeting that would be simply too good for target audiences to resist.

Key Steps in the Process:

1. In-Depth Consultation: Understanding Joel & Sons goals, target audience, and brand values through detailed discussions and a review of existing materials… Pardon the pun.
2. Concept Development: Crafting video concepts that showcased Joel & Sons strengths and innovations, “tailored” to different stages of the customer journey… Cor we’re on fire.
3. Storyboarding and Scripting: Developing detailed storyboards and scripts to ensure a cohesive and compelling message.
4. High-Quality Production: We’re quite precious about our equipment, and along with our talented crew, we’re all set to create some video magic.
5. Post-Production Excellence: Adding professional editing, sound design, and visual effects to create polished, impactful videos.
6. Strategic Distribution: This is where we ask ourselves “now what?”. We’ve put the ground work in to produce an incredibly sexy video, but that alone won’t sell. (Took us a while to come to terms with to). With optimal video distribution across platforms, we helped Joel & Sons to get every pennies worth of their ad budget, maximise their reach and ultimately, increase conversions.

The Results

The first month of collaboration between Trendy Grandad and Joel & Sons yielded outstanding results, so good actually that we couldn’t resist highlighting some key KPIs below:

Key Metrics:

• Investment: £6,501.51
• Revenue Generated: £37,557.67
• Total Sales: 40
• Return on Ad Spend (ROAS): 5.78x

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Psst, check out the ad for yourself 👇

Detailed Outcomes:

1. Enhanced Brand Image: The new video content accurately reflected ABC Corporation’s innovation and technological prowess, revitalising their brand image.
2. Increased Engagement: The engaging video narratives captured and retained audience attention, leading to higher engagement rates across platforms.
3. Higher Conversion Rates: The strategic video campaign resulted in a significant increase in conversions, with a ROAS of 5.78x, now you don’t have to be an expect to see that this indicates a highly successful campaign.
4. Revenue Growth: With a total revenue of £37,557.67 from the campaign, the financial impact was substantial, proving the effectiveness of Joel & Sons’ video production strategies.

Now as business owners and marketing professionals, you’ll understand that in order for creative investment to make sense, it has to provide a pretty healthy return on investment. With a well thought out creative strategy that aligns perfectly with the businesses overall goals and objectives, it’s only natural to expect some pretty magical outcomes, much like the ones above in this case study.

Joel & Sons’ results is testament to the power of high-quality, strategically crafted video content. By understanding the client's needs and leveraging creative storytelling with some powerful advert targeting, Joel & Sons have sailed off into the sunset as one happy customer.

Have we proved our point yet? If you're daydreaming of seeing your business name next to our voluptuous return on investment and revenue figures, don't torture yourself a second longer! Get in touch via our website or email hello@trendygrandad.com. We're ready when you are.

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