What Is a Social Media Marketing Agency and Why Your Business Needs One

Last Updated
August 18, 2025
READ TIME
5 Mins
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Start your career as color grading editor

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Choosing the right color software

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Choosing the best computer monitor

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Creating your viewing environment

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Conclusion

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If you’re running a business, working in marketing, or in a completely unrelated department for that matter, chances are you’ve heard about social media marketing. Even if you don’t know a great deal about social media, you probably have some idea of what it is (unless you’ve been living under a rock, of course). But if you’re responsible for your business’s performance, it’s important to understand exactly what a social media marketing agency does, and whether you actually need one. Some might assume it’s just about making silly little videos and hoping for the best, but when it comes to making that first post, social media marketing can feel overwhelming, confusing, and even a little intimidating. The good news? There are people that do this for a living, so you don’t have to go it alone. In this blog post, we’ll break down exactly what a social media marketing agency does, why they’re so valuable, and how to decide if hiring one is the right move for your business.

Social Media Video Ad for Renapur

What Is a Social Media Marketing Agency?

At its simplest, a social media marketing agency is a team of professionals who specialise in helping businesses grow their presence and influence across social media platforms. This includes the usual suspects like Facebook, Instagram, Twitter, LinkedIn, TikTok, and sometimes even newer platforms that pop up.

These agencies are experts in the language, culture, and technology of social media. It may come as a surprise, but there's a bit more to it than throwing up a few posts now and then, they create carefully planned strategies tailored to your specific business goals, target audience, and industry.

You can think of them like your social media architects and builders. They design your brand’s presence, build engaging content, manage interactions with followers, run targeted advertising campaigns, and monitor results to keep improving.

About The Author
Stokely Howard is the founder of Trendy Grandad, a world-leading social-first and YouTube video production agency trusted by global brands across the UK, UAE, and USA. With a career built on helping companies like QuickBooks, National Geographic, Barclaycard and Las Iguanas grow through strategy-led social-first content, Stokely has become a recognised authority in YouTube growth, social media storytelling, and performance-driven video production.

Trusted by

We are a social-first & Youtube-first video production company built from the ground up to create impact & rocket revenue for some of the worlds most ambitious brands & creators.

Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our video agency and, we've now been doing it fro well over a decade.

If you're looking for a non-corporate, non-traditional video agency that likes to make noise & create impact, we're your people. Contact us.

Based in the heart of London, Shoreditch, we've been lucky over the years to be trusted by world leading London based brands & Youtubers.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.

See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.

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CONTACT US!

If you're looking for a Youtube & Social First Video production company that oozes creativity and will help grow your online following, we're the team for you.

Email: Hello@trendygrandad.com
Call London: 020 3151 4948
Visit our offices : London | New York | Seattle | Dubai | Manchester

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