What is the animation process?

Our animation process is built for speed, clarity, and creative quality. Here’s how we take your idea from rough sketch to final sequence:

1. Brief & Objectives – We work with you to define the goals, message, audience, and animation style. Collaboration is at the hear of everything we do.
2. Concept & Script – Our animators and writers craft the story, dialogue, and voiceover.
3. Storyboard & Design – Visual artists map out the sequence, characters, and scenes.
4. Animation & Motion Design – Using cutting-edge animation software and cutting edge animated techniques, we bring your visuals to life.
5. Sound & Music – Working on the latest sound design software our editors add voiceovers, effects, and music to complete your animated film.
6. Final Edits & Delivery – We fine-tune every detail to ensure your animation hits your objectives and looks world-class.

This full-service animation workflow is what makes us a go-to 2D animation studio for brands looking for high-quality video production.

Animation vs Real Life Video: Benefits of Both

Animated video and real-life video each have their strengths - and knowing when to use which is key. As an animation studio, we help clients understand the best way to tell their story, whatever industry they are in! (and we've worked in quite a few!)

Animation benefits:

• Flexible visual storytelling through graphics, characters, and effects
• Easier to explain complex concepts visually
• Fully controlled environment - no location costs or filming schedules
• Ideal for Instagram, YouTube, and explainer content

Real Life Video Benefits:

• Human and talent connection and relatability
• Great for testimonials, founder-led content, and lifestyle shoots
• Builds trust quickly with authentic visuals

Smart brands often combine both. Our London animation studio helps you decide what mix fits your objectives, brand style, and budget.

6 Reasons You Need an Animation Studio

1. Creative Control – Animation gives full control over design, effects, talent and timing.
2. Fast Production Speed – No waiting on weather, locations, or actors.
3. Cost-Effective for Complex Messages – Easier to show products, systems, or abstract ideas.
4. Brand Consistency – Every frame can align with your colours, tone, and message.
5. Platform Flexibility – Using slick editing techniques animations are adaptable formats for Instagram, YouTube, and paid media.
6. Unlimited Visual Styles – From 2D animation to motion graphics, we help your content stand out using the latest animation software.

Brands across the UK choose our 2D animation studio to create content that works - fast, creative, and always on-message.

Meet Stephen, Our Lead Animator

Stephen is the creative force behind many of our award-winning animations. With over a decade of experience in animation production, motion graphics, and 2D design, he’s worked on everything from explainer videos and digital campaigns to character-led films for top brands. A true master of storyboard, effects, and visual storytelling, Stephen leads our London-based animation studio with vision, creativity, and a serious love for all things animated - from games and CGI to branding and motion design Stephen is leading animation innovation and boy is he good at it!

Social-First Animation Skills

We specialise in crafting short-form 2d and 3d animations built for today’s social platforms. Our animation services are designed to perform on TikTok, Instagram, and YouTube and our London-based in-house animation team focuses on audience behaviour, visual design trends, and fast production timelines. Innovation is at the heart of everything we do here at TG and we are always looking for new ways for our clients to stand out above their competition.

We optimise every storyboard and sequence for vertical formats, short runtimes, and high-impact delivery. Our clients use our animations for campaigns, product launches, ads, and influencer content - always tailored to drive engagement and results first.

2D Animation Service Offering

As a specialist 2D animation studio in London, we offer:

• Explainer videos
• Product walkthroughs
• Logo animations
• Story-driven short films
• Branded content for Instagram and TikTok
• Motion graphics for advertising
• Character animation for social or games

From storyboard to sound design, our animation studio handles every part of production with creativity, precision, and speed.

CGI, Stop Motion, and Motion Graphics

While we’re known as a 2D animation studio, we also partner with expert teams to deliver CGI, 3D, stop motion, and motion graphics projects. This lets us match the right visual style to your goals.

Need realistic product rendering, stylised stop motion for social, or slick motion graphics for paid ads? Our team of animators, designers, editors, and directors will guide the way - from storyboard and script to final edit.

Award-Winning Creativity, Trusted by Global Brands

We’ve worked on animation projects for global brands like Sumsub, QuickBooks, and Heatgeek - delivering results that drive awareness, engagement, and conversions. Our team includes BAFTA-nominated creatives, motion graphics artists, and experienced directors with a passion for animation, digital storytelling, and film.

Whether you need one bold animation or a full campaign, we’ll build it around your objectives and bring your vision to life.

Let’s Bring Your Brand to Life

Ready to create something memorable? Get in touch with our animation studio in London and let’s turn your ideas into powerful, scroll-stopping visuals.

From explainer videos and product launches to viral social content and advertising campaigns, we’re the animation partner you’ve been looking for. Let’s bring your story to life - frame by frame.